Social media is less about finding opportunities and more about creating them. A lot of business owners mistakenly believe that allowing a “lifestyle blogger” to review them or their products generates a buzz about their business. However, this isn’t a solid social media platform for the business–only for the blogger who is in actuality promoting their own brand/blog.
Small businesses are better served by creating their own news with regard to their business and industry. By establishing themselves as an industry authority, businesses generate customer interaction with their own website and attract new customers.
Lifestyle bloggers do have a place in the social media market, but small businesses should not mistake their intentions as an attempt to promote anyone but their own brand. They have every right to–it is their blog However, if a business truly wants to benefit from social media, it is vital to team with a social media consultant that can craft and create a blog concept specific to their needs.
Perfectly Prosed understands the unique needs of small business from word of mouth loyalty to keeping overhead low. The first step to promoting your business and creating opportunities to growth is contacting Perfectly Prosed.